TYPOJANCHI

Contribution for Adrian Shaughnessy’s Special Exhibition at Typojanchi – Seoul typography biennale.

Summer Studio typojanchi banner Typojanchi banner close up

Background

Typojanchi is a typography biennale taking place in Seoul, with participating studios and designers from all over the world. Summer Studio was invited as one of six young studios by designer and curator Adrian Shaughnessy, to create a banner for the special exhibition, his contribution to the biennale.

Brief

Shaughnessy gave us a very open brief, based on the theme of the biennial; Type & City. We were given the coordinates to a geographical point on Google Maps, in our case an intersection in Mexico City. We were then asked to respond with a typographic interpretation of the place, on a 1.5 * 3.5 m banner.

Summer Studio special exhibition Summer Studio Typojanchi

Solution

We created an interpretation that we call “Mexico Glitchy”, an attempt to illustrate our digitally fragmented and in many ways inaccurate perception of a place we have never visited and do not have a natural connection to. The hand cursor symbolises us as travellers, and the blurred graphics our movement through Google Maps. The glitched type are extracted from screenshots of the location.

Shaughnessy Summer Studio Summer Studio banner Shaughnessy Summer Studio Shaughnessy special exhibition