ROYAL COLLEGE OF ART

Background

The Royal College of Art Work in Progress Show is an annual event where second year MA students exhibit their work mid term as an opportunity to try out ideas before the Final Show later in the year. Summer Studio together with illustrator Maria Ines Gul was selected to design the visual identity for the School of Communication and its three departments; Animation, Information Experience design and Visual Communication.

Analyse

“Work in progress” is a stage defined by fearlessly questioning and playing with conventions in order to find new “out-side the box” creations. Our self set brief was to illustrate this stage of breaking down and building up in the visual identity.

Solution

We chose to reflect ”Work in Progress” in a typographic concept. A custom-made identity typeface was developed, based on modules that are arrangeable into letter shapes. There are pre-designed combinations of modules to construct each letter and also endless possibilities to create alternative letterforms. The modules allow the user to construct letters as she or he prefers. Printed as stickers the modules can be used in a “guerilla” way, for example to interrupt the corporate identity of the RCA to communicate the student voice.

Website

The exhibition website was made in collaboration with Lorenzo Pradelli and Shobhan Shah.